Our Strength and Conditioning Coaches

James

Background and Experience:

I am a strength and conditioning coach with a background in physiotherapy, bringing a combined understanding of performance development and injury management. My experience spans a wide range of environments, including secondary school athletes, professional rugby, Olympic and Paralympic sport, Talented Athlete Scholarship Scheme (TASS), as well as work with UK elite military organisations, fire and rescue services, and police units.

My work focuses on developing high levels of strength and power in a way that is both effective and sustainable. I am currently completing a PhD in advanced strength and power development and have published multiple research papers in this area, contributing to the evidence base that underpins my coaching approach.

My coaching is built around structured, individualised programming designed to fit your goals, experience, and lifestyle, with a clear focus on improving performance—whether that’s in an office environment, elite sport, tactical settings, or preparing for military selection. You’ll follow a progressive plan, supported by weekly check-ins to review performance, adjust your training, and maintain accountability. The aim is to develop strength and capacity in a way that is both effective and sustainable, helping you perform at a high level now while also optimising your training for long-term health and longevity.

Qualifications:

  • BSc Health and Rehabilitation
  • MSc Strength and Conditioning
  • UK Strength and Conditioning Association Accreditation
  • Ongoing PhD in lower body strength and power development
  • UK Anti-Doping Introduction to clean sport

 

Services:

45-minute consultation call (£65.00):

  • An online call where we can discuss anything to do with exercise and physicality
  • Endurance training
  • Strength, power and building muscle
  • Preparation for tactical selection pathways
  • Helping you to evaluate and create your own training programmes

4-week training programme (£125.00):

  • 4-week training programme
  • Access to our coaching app with instructions and videos for exercises
  • Initial 20 minute videocall with me to ensure programme is individualised to you
  • Weekly email or whatsapp check-ins to ensure continued progress and answer any questions

4-week training programme - block of 4 (£450.00)

*You can cancel your subscription at any time. Cancellations will take effect at the end of your current billing period, and you will not be charged again. Access to coaching services will continue until the end of the paid period.

Claire

Background and Experience:

Claire Tracey is a strength and conditioning coach, lecturer, and practitioner with extensive experience across performance sport, higher education, and the health and fitness sector. With around 20 years of coaching experience, she has worked with athletes ranging from youth to elite level across both able-bodied and para-sport environments.

She has a particular passion for supporting pre and postnatal women and female athletes, combining evidence-based strength training with a strong understanding of pelvic health and long-term athletic development. Alongside her coaching, Claire is actively involved in higher education and coach development, contributing to the progression of future practitioners within the industry.

Claire continues to work in performance sport environments, including roles within TASS and as a Physical Performance Coach supporting England’s Men’s and Women’s B1 blind football teams. Her approach is grounded in evidence-based practice, inclusive coaching, and a commitment to long-term performance and health.

Qualifications

  • BSc in Physiology & Sport Science
  • MSc in Strength & Conditioning
  • UK Strength and Conditioning Association Accreditation
  • Specialist qualifications in pre and postnatal fitness

 

Services:

45-minute consultation call (£65.00):

  • An online call where we can discuss anything to do with exercise and physicality
  • Endurance training
  • Strength, power and building muscle
  • Helping you to evaluate and create your own training programmes
  • Pre- and post-natal exercise

4-week training programme (£125.00):

  • 4-week training programme
  • Access to our coaching app with instructions and videos for exercises
  • Initial 20 minute videocall with me to ensure programme is individualised to you
  • Weekly email or whatsapp check-ins to ensure continued progress and answer any questions

4-week training programme - block of 4 (£450.00)